| Need |
A software development company had made significant changes to a partner program that would affect 30,000 partners. It was critical that a common message came from corporate, marketing, and the partner account managers. The common message would facilitate partner loyalty and program engagement. |
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| Solution |
D+A created an online, on-demand, multimedia communication application that included key program owner voice-overs to reinforce the key messages. D+A helped different parts of the organization consolidate the messages on the eight key announcements to provide a clear call to action for the field. |
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| Success Factors |
Key success factors were:
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Delivering a very clear communication application within two weeks from project start |
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Eliciting quality input from fifteen key worldwide stakeholders |
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| Result |
The customer achieved these results:
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A consistent message to partners and successful partner conference |
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50% of the target audience viewed the communication in the first week of availability |
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Partner account managers increased their credibility with their partners |
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Decreased partner anxiety |
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Increased partner commitment to stay with the company despite changes |
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