PREFERRED READING LIST
The following is a list of books that offer alternative viewpoints, theories, and experiences that have influenced the way we think about what we do.
Arnheim, Rudolf. Toward a Psychology of Art. Los Angeles, CA: University of California Press, 1966.
Arnheim, Rudolf. Visual Thinking. Los Angeles, CA: University of California Press, 1969.
Brown, John Seely & Paul Duguid. The Social Life of Information. Boston MA: Harvard Business School Press, 2002.
Burke, James. Connections. New York, NY: Little, Brown and Co., 1995.
Capra, Fritjof. The Tao of Physics. Boston, MA: Shambhala Publications, 2000.
Collins, Jim. From Good to Great. New York, NY: HarperCollins Publishers Inc., 2001.
Gardener, Howard. Frames of Mind: The Theory of Multiple Intelligences. New York, NY: Basic Books, a Division of HarperCollins Publishers Inc., 1993.
Gombrich, E.H. Meditation on a Hobby Horse and other Essays on the Theory of Art. New York, NY: Phaidon Press, 1978.
Hofstadter, Douglas R. Godel, Escher, Bach: An Eternal Golden Braid. New York, NY: Basic Books, Inc., 1979.
Hoft, Nancy L. International Technical Communication. New York, NY: John Wiley & Sons, Inc., 1995.
Horton, William. Designing and Writing Online Documentation. New York, NY: John Wiley & Sons, Inc., 1994.
Isaac, Stephen & William B. Michael. Handbook in Research and Evaluation. San Diego, CA: Edits Publishers, 1982.
Kepes, Gyorgy (edited by). Education of Vision. New York, NY: George Braziller, Inc., 1965.
Langdon, Danny. The New Language of Work. Amherst, MA: HRD Press, 1996.
Marzano, Robert J. Designing a New Taxonomy of Educational Objectives. Thousand Oaks, CA: Corwin Press, Inc., 2001.
Pawson, John. Minimum. London, England: Phaidon Press, 2000.
Pinker, Steven. How the Mind Works. New York, NY: W.W. Norton & Co., 1997.
Pinker, Steven. The Language Instinct: How the Mind Creates Language. New York, NY: William Morrow and Co., 1994.
Richards, M.C. Centering, In Pottery, Poetry, and the Person. Middletown, CT: Wesleyan University Press, 1964.
Richards, M.C. The Crossing Point. Middletown, CT: Wesleyan University Press, 1973.
Shneiderman, Ben. Designing the User Interface: Strategies for Effective Human-Computer Interaction (Third Edition). Berkeley, CA: Addison-Wesley Longman Inc., 1998.
Tufte, Edward R. Envisioning Information. Cheshire, CT: Graphics Press, 1990.
Tufte, Edward R. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press, 2001.
Tufte, Edward R. Visual Explanations. Cheshire, CT: Graphics Press, 1997.
Various. Business, the Ultimate Resource. Cambridge: Bloomsbury Publishing Plc, 2002.
Zander, Rosamund Stone and Benjamin. The Art of Possibility. New York, NY: Penguin Books, 2002.
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